How Restaurants Are Turning Creator Partnerships into Menu Moments
Influencer marketing is no longer just brands paying creators to post about a product or service. Increasingly, creators are being brought into the actual development and storytelling process itself. Poppi’s recent collaboration with Love Island USA’s fan favorite Amaya Espinal is a great example. After the brand shared a faux, reimagined “Amaya Papaya” flavor in an Instagram post, the concept generated excitement among fans who […]
