Rebel’s Hot Chicken: Bottleneck’s Second Virtual Restaurant Concept

Bottleneck Introduces Rebel’s Hot Chicken

After the successful launch of its first virtual brand/restaurant, Secret Sauce, Bottleneck is launching Rebel’s Hot Chicken on November 30th, 2021, the bold new carryout and delivery concept operating out of the group’s Old Town Pour House location in Chicago and City Works in Wheeling, IL. Rebel’s Hot Chicken presents a bold and playful take on the fiery Nashville-style chicken that continues to reign as a sought-after flavor for foodies and spice-lovers alike.

Rebel’s Inferno Fried Chicken Sandwich

 

“We’re excited to present a new menu that celebrates the fiery flavors of Nashville hot chicken that people love in a playful and creative way,” says Bottleneck Chief Marketing Officer Angela Zoiss. “Rebel’s Hot Chicken is the new stand-alone choice for guests who are looking for high-quality, flavorful, and affordable hot chicken dishes that are hard to come by.”

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The Menu

The menu is centered around Rebel’s Hot Chicken’s very own hot chicken sauce that delights taste buds with a super-flavorful, multi-dimensional spice that’s synonymous with the beloved Nashville classic. While customers are sure to enjoy signature creations like Rebel’s Inferno Fried Chicken Sandwich featuring delectable buttermilk-breaded crispy chicken topped with a spicy combo of Nashville hot sauce, scorpion slaw, and pickled jalapeno on a brioche bun, the rest of the menu features a variety of craveable dishes created to celebrate this hot and spicy recipe including:

● Rebel’s Hot Chicken Nachos – Crispy popcorn chicken, Nashville hot sauce, pepper jack cheese sauce, pickled jalapenos, pico de gallo, white beans, avocado, cilantro lime cream, tortilla chips, micro cilantro

● Spicy Mac N’ Cheese – Crispy popcorn chicken, Nashville hot sauce, bacon lardons, IPA cheese sauce, cavatappi pasta

Spicy Mac N Cheese

 

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● Spicy Cauliflower – Crispy cauliflower, Nashville hot sauce, ranch dressing

● Rebel’s Hot Chicken Chopped Salad – Crispy popcorn chicken, Nashville hot sauce, romaine, iceberg, red leaf, tomatoes, cucumbers, black beans, roasted corn, jicama, crispy buttermilk onion strings, ranch dressing

Rebel’s Hot Chicken Chopped Salad

 

Place Your Order

Guests can order directly from the Bottleneck Rewards app (App Store or Google Play) and earn $20 when they spend $200 across any Bottleneck restaurant. Guests can also place their delivery orders directly online here by selecting their preferred location, or on Grubhub, Uber Eats, and Door Dash.

Rebel’s Hot Chicken launches on Tuesday, November 30th out of Old Town Pour House in Chicago and City Works in Wheeling, IL.

Rebel’s Hot Chicken Nachos

 

“We’re looking forward to being a new favorite for fans looking for an exceptional way to enjoy Nashville hot chicken and we’re especially happy to introduce Rebel’s using the virtual restaurant format,” says Bottleneck Management Chief Operating Officer Mark Gray. “The COVID-19 pandemic was an enlightening and challenging experience for everyone in the hospitality industry, but one silver lining that came from it was the abundant opportunities we had to learn from our guests. The continued success of our very first virtual restaurant, Secret Sauce, reminds us that diners continue to search for and appreciate new options for approachable, affordable and really delicious food that they can enjoy in the comfort of their homes.”

Rebel’s can be found on Instagram and Facebook, so follow there for more info and share your opinion about virtual brands and ghost kitchens. You can also view more industry topics, recipes, tips & tricks, and food & beverage trends on our blog.

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The Difference between a Ghost Kitchen and a Virtual Restaurant

The restaurant landscape has changed quite a bit in recent years, and especially so with the Covid-19 pandemic. Faced with what seems like a demand for restaurants to adjust their business models, we knew it was the perfect time to take a chance on a new idea that meets the needs of guests today.

A Ghost Kitchen is a professional cooking facility that exists for chefs and restaurant operators to launch a delivery-only virtual brand. Think of ghost kitchens as a co-working space for food or a restaurant without a storefront.

Ghost kitchens provide restaurant operators the necessary equipment and space to prepare their meals at a much lower cost than opening a brick-and-mortar restaurant location. To reach customers from their ghost kitchen location, virtual brands will partner with companies like Grubhub to reach hungry diners and market their virtual brands.

A virtual restaurant is a delivery-only restaurant concept that operates within a brick-and-mortar restaurant and can offer an additional revenue stream to the primary restaurant’s business model without increasing overhead costs such as staff and rent.

Unlike a ghost kitchen, virtual restaurants operate in tandem with the brick and mortar restaurants. They have their own established brick-and-mortar locations and use their existing kitchens to create additional delivery-exclusive menus through their virtual restaurant concepts.

Source: Grubhub