The crisp air. The long sleeves. The return of those small, noisy humans on your morning bus commute (do kids not walk to school anymore?) It must be pumpkin beer season.
August. Everyone in the food and drink industry is talking about fall menus, Oktoberfest beer, and pumpkin-flavored /-spiced /-infused everything. Which, in turn, means that everyone is talking about why everyone is talking about such things in August. Welcome to Seasonal Creep.